Peter M. Mosley In his twenty five years of successful marketing and communication management he has held senior management posts with a number of multi-national advertising agencies. In addition, he has extensive client-side experience most recently as President and CEO, Member of the Board of Directors of a Canadian public corporation in the electronics industry. Peter has highly developed strategic marketing, general management, creative and writing expertise, focusing on Internet, User Experience and Branding issues. As well, he possesses in-depth knowledge of a large number of vertical markets and a wealth of experience in creating compelling business cases for use in corporate decision making. He is a dynamic speaker and for over 15 years has captivated audiences with his humorous style and memorable speeches covering, among other topics: "The Myths of the Internet." "Brand Building Online" "User Experience" (User experience white paper. By J Carruthers & Sarah Welstead) Peter is a Member of the Board of Directors of The Peachtree Network the leading online grocery network as well as a number of university advisory boards. He was credited with having the very first advertising-related Web site in 1992 and is one of Canada's foremost authorities on Internet issues relating to Advertising, Branding and User Experience. Most recently he was the Partner, Creative Director responsible for the Brand Building Practice of marchFIRST in Canada. Activities and Affiliations Member, Board of Directors PeachTreeNetwork.com Board of Directors Direct Marketing Association of Toronto (New Media Portfolio) Advisory Board - Georgian College's Post-Graduate New Media Program Member AIMS (Association of Internet Marketing & Sales) Advisory Board/Webmaster: MarketingCanada.com Instructor: Advertising, Sales & Marketing; Federal Government - Entrepreneur's Course Advertising/Web columnist, Drum Business, trade publication of Modern Drummer Magazines Panel member in the Ministry of Culture - Cultural Industries Strategy Round Table Past member of the BBM, Bureau of Broadcast Measurement Research Committee Past member of the Sheridan College Advisory Board - Visual Merchandising Program Member of Alumni Board of Directors, De la Salle College, Oaklands Subject matter expert contacted by numerous magazine and newspaper editors for articles relating to Internet issues. Speaking Engagements Strategy Magazine - Brand Building Conference AARM/DMAT - CRM Conference IBM in a Box Global Conferences - Toronto & London The National Post - CEO Breakfast Series The Multimedia Conference - Toronto Digital Media Conference - Sheridan College AIMS event panel moderator - Internet Advertising Post Graduate New Media Course Lecturer - Georgian College Faculty Address - Georgian College Association of Colleges and Universities of Ontario - Internet Lecture Ministry of Culture - Subject matter expert Internet issues Federal Government Entrepreneur Course - Lecturer Sales, Marketing & Advertising Canadian Magazine Publishers' Association Faculty Member The Canadian Institute - Brand Conference Direct Marketing Association Conference The Royal Bank - Senior Management Lunch & Learn The Direct Marketing Association of Toronto - Conference MC The Direct Marketing Association of Toronto - Christmas Gala MC The Direct Marketing Association of Toronto - Internet Luncheon Speaker The Direct Marketing Association of Toronto - Annual Golf Tournament MC Red Feather Benefit - MC The Annex/JCC Street Festival - MC Vancouver Island Jazz Festival - MC Vancouver Island Blues festival - MC The Victoria Mustard Seed Benefit - MC MarchFIRST Canada Integration Orientation Conference - MC and presenter ROB TV - Michael Vaughn Show - subject matter expert Napster and music copyrights CTV - Talk TV - subject matter expert Internet advertising ©2001. Pete Mosley. All rights reserved.